COLUMBIA RECORDS: OLIVIA NOELLE CASE STUDY
Mission
In order to drive awareness and video streams for Olivia Noelle, Columbia Records partnered with Influencia.
Campaign Strategy
Influencia identified fans who had demonstrated a liking to similar artists and also identified existing tweets by Olivia that had viral potential. We then used our network of themed influencers to promote the content at scale.
Results
“Influencia was able to save us time and help promote Olivia Noelle. Instead of individually reaching out to influencers, Influencia took care of it all. The amount of impressions, views and ultimately engagement that Influencia was able to deliver speaks for itself.”
- Nicole Lee, Digital Marketing Columbia Records
4,041,962 impressions
365,913 video views
90,424 engagements
6,322 likes
1,633 retweets
500 new followers
Olivia's Tweets
Tweets from Olivia's account received 5,500 likes and 1,400 retweets within 48 hours.
Fan Tweets
Influencia partnered with fans to create authentic content around Olivia's release. The content was then broadcasted by our themed influencers.
"I've done brand deals and things similar in the past and the reason why I strayed away from them is solely because I wanted it to be a natural thing rather than being an obvious sponsored post. I tweet about music a lot and especially things I just genuinely love, (and I love what I've heard so far)." - Kelli Canton @KELLIRCATON
Twitter Reaction
After having minimal presence on Twitter, Olivia went viral.
